Multifunctionalism and minimalism in highly-effective formulations for the male grooming industry

With proven efficacy, Chemyunion’s new launching reduces male skin oiliness with 4 multifunctionalities in one single ingredient

Over the last decades, the use of cosmetics has been widely dominated by women. However, recent data show the relevance of the global male grooming industry that is expected to reach US$ 166 billion by 2022.

When developing formulations for this segment, physiological and morphological differences of the male skin must be taken into consideration, in addition to a particular consumer  behavior.

Higher growth of facial and body hair, in addition to excessive sebum production, increases the chances of intrafollicular permeation and inflamed acne lesions in male skin. Therefore, men’s care products formulations should also consider the possibility of higher incidence of allergic reactions and irritation to products containing a lot of ingredients.

In this context, minimalist and multifunctional formulations are an interesting strategy for this market segment, combined with the fact that these are the attributes men are looking for, including ease of use and convenience.

4MAN is a natural and multifunctional solution with 4 effects in one single active ingredient. It can handle skin excessive oiliness while reducing aging signs, promotes moisturizing and has smoothing properties, which are attractive benefits for men.

4MAN, developed by Chemyunion, is composed of a synergetic combination of hop, licorice, red algae extract, Rosa gallica, panthenol and menthol, especially designed to meet the needs of male skin.


 Smoothing property with 67% reduction in TNF-alpha inflammatory mediator;

 Stimulates cell renewal by up to 59%, improving microrelief appearance and skin healing potential;

 Increases skin firmness and elasticity by increasing the production of collagen type I and elastin, with an anti-aging action;

 Increases skin superficial moisture by 46%, compared to placebo, 2 hours after application, which is kept for 24 hours after one single application;

• Reduces skin oiliness by 31% compared to placebo 2 hours after application, which is kept controlled for up to 24 hours after one single application, avoiding the rebound effect which is common in this class of products.

Anti-aging property - Stimulates collagen and elastin 

Assessment of human skin fragments treated with 4MAN 1% incubated for 72 hours resulted in a 59% improvement in cell renewal, wrinkles, and increased skin firmness and elasticity.

4MAN can be used in cream, lotion, and serum formulations intended for the male skin, in addition to hydroalcoholic solutions (perfum).


To learn more about this launch (efficacy tests, applications and formulations), please visit us at in-cosmetics Global 2018.


To learn more about this and other skin care active options, contact Chemyunion, a world-renowned company due to its technological expertise and market trends in the design, development and manufacturing of innovative active ingredients, conventional and functional excipients, and traditional and natural conservatives for health care and personal care, targeting consumers around the world through relevant global brands.

Learn how easy it is to innovate with Chemyunion!